Marketing News

NYX Professional Makeup Jumps Into First Athlete Partnership with Gymnast Shilese Jones

The partnership will showcase the athlete in her day-to-day life – from training to competition – via a socially driven content series.

NYX Professional Makeup is expanding its presence in women’s sports and entertainment with its first individual athlete partnership with Professional Gymnast, Shilese Jones. The partnership with Jones will showcase the athlete in her day-to-day life – from training to competition – via a socially driven content series. She’s personally a fan of the brand’s Butter Gloss. “NYX Professional Makeup has been a staple in my makeup bag for as long as I can remember, so I’ve always been excite...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters